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A business educator with a massive dream:

To see people wake up to their lives!

Learn the step-by-step process to build your online business, carve out a life you don't have to pretend to like, and take back your freedom!

I'm glad you're here.
Let's. Get. Busy.

Hey, I'm Tracy Jo!

HI, I'M TRACY.


and this definitely wasn't the plan...


Build a (wildly!) successful online business.
              

Indiana born,
 kentucky raised,
florida living,
North Carolina Lovin'

just a small town girl...

mom of eight!


Before all this...

I was an EMT and an elementary education major before eventually heading back to school at the University of Florida for a business degree.

I got married. Had eight kids. Homeschooled.

There was no grand plan to become an entrepreneur.

No personal brand. No online business.
And definitely no plan to tell strangers on the internet about my life.


Life had other ideas...

I didn't always have the business, the clients, the courses, or the books.


I was simply someone who believed there had to be more to life,and was willing to build it.  

I built the freedom to choose what came next.

Now, I help other people build theirs.

I had a full life. A good life.

And then life got very real.

I survived thyroid cancer.

During my last semester of college, a pulmonary embolism nearly killed me.

Suddenly, “someday” didn't feel so guaranteed.

So I stopped waiting.

With $200, a laptop, and absolutely no idea what I was doing, I started building an online business from my kitchen table.

That little $200 decision became Entrepreneur Girl™.

It grew into a business that allowed me to work with people around the world, build a community of more than 100,000, and create courses, books, and programs that helped other people build something of their own.

And then, years later, life reminded me again.

A diagnosis of fibromuscular dysplasia.
Five brain aneurysms.
Two brain surgeries.

I've had to plan for my own death more than once.

That kind of thing changes you.

You stop assuming you have forever.

You stop saving the things you want to do for someday.

And somewhere through all of it, I realized:

The business was never really the point.

The freedom it created was.

100k+
community built

20+
countries reached

$200
where it started

1 life
make it count

In retrospect...

I probably should have known...

The kid who talked too much, asked too many questions, loved people fiercely, and was always ready for the next adventure...

was probably never going to live a very conventional life.

Currently....

These days you'll find me planning my next Go Anyway ™ adventure, building businesses, writing, or dreaming up new ways to help people stop waiting for the life they really want. 

I'm still that little girl at heart—just in an adult-sized body.

I still believe people are capable of far more than they imagine, and there's nothing I love more than watching someone rediscover what's possible.

One of the greatest privileges of my work has been walking alongside people as they build businesses, take back control of their time, rewrite their stories, and create lives they don't have to pretend to like.

The day I realized my own experience could help someone else change their life, I knew I had found my purpose.

Ironically, some of my greatest lessons came while living through my own trials: cancer, pulmonary embolism, Fibromuscular Dysplasia diagnosis, and brain aneurysm surgeries...

Those seasons didn't change my mission—they deepened it. They reminded me that tomorrow isn't guaranteed and that the life we're building is meant to be lived.

Today, I'm still building businesses. But I'm also section hiking the Appalachian Trail, creating my second company, Go Anyway™, and helping people stop waiting for the life they really want.

And yes... I still love to learn, still talk too much, and still push my limits :)

Maybe the journey...

isn't so much
about becoming anything.

Maybe it's about un-becoming
everything that isn't really you.

so you can be who you were meant to be in the first place.

8 Kids

 The mistakes!

Health:/

 Careers...

The Myers-Briggs test indicated I should go into business... but,  stubbornIy I went through being an EMT and teacher before getting my business degree from UF.

Growing my large family was the best thing I've ever done❤️and the hardest. And I homeschool!

Even if progress WAS being made in my business and life... the daily mistakes made it feel like it WASN'T. As I result, I almost quit a time or two! I'm so glad I keep persevering.

Genetic medical issues started when I was 16 years old, and will forever be my biggest hurdle mentally, physically and financially.

it'll never be perfect... Go Anyway ™!

          2008

          2010

          2011

        2012

       2014

       2015

       2018

       2022

   2025

Life has a funny way of giving us both reasons to celebrate and reasons to quit.

Every. Single. Year.

The story of my life isn't that everything worked out perfectly. It's that I kept building anyway.

Keep pushing towards everything that's important to you, and you'll be amazed at what you can do...

The best stories aren't written when life is easy. They're written when we decide to Go Anyway™.

the recession devastated our family finances

went back to school for a business degree

pregnancy with 7th child

graduated from the University Of Florida

started stock trading

started selling on ebay

my father went into hospice care

Started/grew ebay business into three stores

diagnosed with thyroid cancer

year long heart+lung recovery from embolism

gave birth to my 8th and final child

begin all social media platforms

20,000 subscribers on Youtube

hit by a hurricane + the loss of my mother

completed all of North america "road trip style"

42,000 subscribers on Youtube

Authored My First Book 

two brain surgeries to fix five aneurysms

began website design + branding services

contracts with my first 4 large companies

entrepreneur girl expands into 20+ countries

began speaking at schools and events

started coaching + grew client list

started youtube channel

developed entrepreneur girl website

branded and trademarked entrepreneur girl

suffered a massive pulmonary embolism 

2008

2026

truth.

I believe in you.
Like... really.

You really are just one choice, one business adventure away, from changing your life, too...
even if you face detours of your own.

A life of security, freedom, flexibility, independence and pride.

Stop.
 Waiting.


We choose to live by choice, not by chance.
We charge towards a better life, not watch it idly.

We are fueled by fear, not trapped by it.
We will make changes, not excuses.

We tell ourselves that we are enough,
for we know that we are.

We play big, not small.
We shine, not shrink.
We strive to impact lives outside of our own.

We are unique leaders, not followers.
We have tough skin, with scars of our circumstance,
which we proudly display and show others how to navigate.

We listen to our inner voice and trust ourselves.
We will create what we desire, and change what we detest.

We are strong.
We are powerful.

Not just some of us.
All of us. ©

a culture of fanatic doer's!

download

our motto:

based in pine island, Florida 

+ CLIENTS INTERNATIONALLY

my favorite books

top 100 reading list

my favorite things

Good To Great by Jim Collins
• Timothy Ferriss The 4-Hour Workweek
• James Redfield The Celestine Prophecy
• Darren Hardy The Compound Effect
• Gary Chapman The Five Love Languages
• Napoleon Hill Think and Grow Rich
• Robert Kiyosaki Rich Dad Poor Dad
• Barbara Stanny Secrets of Six-Figure Women
• Joel Osteen Your Best Life Now
• Rachel Hollis Girl, Wash Your Face
• The Bible
• David Ogilvy Ogilvy On Advertising
• Al Ries The 22 Immutable Laws Of Branding
• Seth Godin This Is Marketing
• Jen Sincero You Are A Bada**
Let Them by Mel Robbins
The Let Them Theory by Mel Robbins

• Travel and adventure is my most favorite thing in the world! (well, besides God and family, of course...)
• Spending time in my North Carolina 'Happy Place' ❤ 
• River rafting, ziplining, hiking and yep! ... anything active or exciting
• Cheese and chocolate-- together!
• Pj's, a movie, and pizza delivery 
• The color pink (you probably knew that)
• Playing the flute and taking photos
• A good steak
• Candles. Everywhere. 
• Coffee, LOTS  of coffee
• Scrapbooking memories
• Reading a book in the bathtub
• Health and fitness is my hobby passion
• Anything business related
• Being goofy

(You can find us working hard at our computers, making every second count OR drawing funny faces on each other!)

Without these peeps.

behind the scenes

Asif
Tech Guru

Tracy
Big Cheese

Alaina
Media Boss

my momma

I wouldn't be where I am today... 

Y'all ready?

Freedom.

put on your comfy pants and go!

Now, I want the same for you.

If you've been waiting for the right time to start over, design something meaningful, or finally live the life you're meant to live... this is your sign.

I am.

I've built businesses that gave me the freedom to design a life I never wanted to escape from.

Keeping them online and flexible so that I can work from anywhere in the world, doing any activity I desire, all from my BACKPACK.

Making it possible for me to discover my purpose, reject 9-5 work, and commit to having more time to play, travel, and be with those I love.

I made a promise to myself that never again will I have a one week vacation, or work long hours building someone else’s dream.

And never again will I give up on my dreams (or myself).

The road to becoming an internet entrepreneur wasn't always easy, but it led to the greatest gift of all...




1. What trophies sit on your shelf?

6. Someday I want to:



8. My go-to outfit is:

    a. yoga pants and a tank

    b. jeans and a tee

    c. anything from a designer 

    d. a dress & heels




9. I am deathly afraid of:

    a. public speaking

    b. heights

    c. flying

    d. roaches

2. If you could eat one food for the rest of your life, what would it be?

5. What speaks to my soul?

10. Who do I trust?

3. Most likely to binge watch: 

   a. girlboss 

   b. the voice
   
   c. the bachelor

   d. house hunters

4. The best title I have: 

   a. entrepreneur girl 

   b. blogger
   
   c. mommy

   d. professional coffee drinker

7. What do you do when stressed: 

   

cheerleading + basketball + a half-marathon + bowling

being out in nature. hiking. any adventure!

steak and potatoes

write a bunch of books

God.

order pizza, rent a movie + nestle in my pjs

The TJ quiz

oh yeah, we're doing this...

the best chapter?

I'm hoping it's the one we're both about to write

I still believe the best stories are written one brave decision at a time.

Build the business.

Live the adventure.

Go Anyway.




Life isn't waiting.
(Neither should you.)

dive a little deeper

new here?

here's a great place to start.

the

Carve out a life...
 you don't have to pretend to like.


Join the waitlist for more info!

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an online business.

So you can build
a life you don't
have to pretend
to like.

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