HI, I'M TRACY JO.
and this definitely wasn't the plan...
Build a (wildly!) successful online business.
Indiana born,
kentucky raised,
florida living,
North Carolina Lovin'
the short version...
+ mom of eight!
I didn't always have the business, the clients, the courses, or the books.
I was simply someone who believed there had to be more to life,and was willing to build it.
I built the freedom to choose what came next.
Now, I help other people build theirs.
Before all this...
I started as an EMT, then an elementary education major, before eventually heading back to the University of Florida for a business degree.
I got married. Had eight kids. Homeschooled.
There was no grand plan to become an entrepreneur.
No personal brand. No online business.
And definitely no plan to tell strangers on the internet about my life.
I had a crazy, chaotic, full life.
Then life got real.
Out of the blue, I was diagnosed with thyroid cancer.
A year later, during my last semester of business school, a pulmonary embolism nearly killed me.
There were so many things I wasn't doing, and suddenly, "someday" didn't feel so guaranteed.
So I stopped waiting.
With $200, a laptop, and absolutely no idea what I was doing, I started building an online business from my kitchen table.
That little $200 decision became Entrepreneur Girl™—a business that let me work with people around the world, build a community of more than 100,000, and create courses, books, and programs that helped other people build something of their own.
And then, years later, life reminded me again...
Fibromuscular dysplasia.
Five brain aneurysms.
Two brain surgeries.
What. The. Heck.
I've had to plan for my own death more than once.
That kind of thing changes you.
You stop assuming you have forever.
You stop saving the things you want to do for someday.
And somewhere through all of it, I realized:
The business was never really the point.
The freedom it created was.
But, life had other ideas...
100k+
community built
20+
countries reached
$200
where it started
1 life
make it count
In retrospect...
I probably should have known...
The kid who talked too much, asked too many questions, loved people fiercely, and was always ready for the next adventure...
was probably never going to live a very conventional life.
Currently....
These days you'll find me planning my next Go Anyway ™ adventure, building businesses and dreaming up new ways to help people stop waiting for the life they really want.
I'm still that little girl at heart—just in an adult-sized body.
I believe people are capable of far more than they imagine. And there's nothing I love more than watching someone rediscover who they are and what's possible for them.
And yes... I still talk too much, ask too many questions, and push my limits. :)
Maybe the journey...
isn't so much
about becoming anything.
Maybe it's about
unbecoming
everything that isn't really you.
so you can be who you were meant to be in the first place.
Y'all ready?
Freedom.
We choose to live by choice, not by chance.
I am.
I've built businesses. Raised eight kids. Started over more than once. Survived things I never saw coming. And learned that waiting for life to become easier is a terrible strategy.
Somewhere along the way, I realized the business was never really the point.
Freedom was.
The freedom to make your own choices.
To build something you're proud of.
To have more control over your time.
To go places. Try things. Change your mind. Start again.
To build a life you don't have to pretend to like.
That's what I'm building.
And that's what I want to help you build, too.
So... y'all ready?
8 Kids
The mistakes!
Health:/
Careers...
Myers-Briggs said business. Naturally, I became an EMT and teacher first—before finally getting my business degree from UF.
Raising eight kids has been the best thing I've ever done ❤️—and the hardest. And yes, I homeschooled!
I've screwed up plenty—in business and in life. Changed directions. Started over. Learned the hard way. I'm still here. Still learning. Still going.
I've learned I'm tougher than I ever wanted the opportunity to prove.
it'll never be perfect... Go Anyway!
