April 11, 2018
How to Grow Your Budding Amazon Business
Last year, Amazon surpassed nearly $177 billion in total sales, up from nearly $136 billion in 2016. This translates to an average of roughly $20 million in sales every single hour, everyday. If you’re one of the thousands of people who are their own boss and looking to get something out of these numbers, then it’s important to make sure you’re constantly looking for ways to grow your business, especially once you’ve established all the basics of your Amazon venture.
Now that you’ve got both feet into the water, here are some top tips to riding the waves and improving your budding Amazon business.
Optimize your product pages
For starters, ensure that your products make a great first impression. Your product information page must be informative and concise, giving your prospective customers a detailed look into your items. Inc Magazine shares that the optimal product page should have a great product title, informative bullet points, an engaging product description, and quality images. Keep your bullet points short without sacrificing major features or benefits, and make sure that your product description addresses common customer pain points and are unique to your product.
It is no secret that the quality and quantity of the reviews you have can make or break a sale. Now that you’ve started your online business, it’s critical to get your first few waves of customers to provide reviews for their purchases. Forbes Magazine reports that not only do most consumers read through and consider product reviews when making a purchase decision; 88% also trust online reviews as much as they do personal recommendations, even when these come from total strangers online.
Another interesting point to remember is that reviews don’t all necessarily have to be good – as long as the negative ones don’t overwhelm the positive ones. A blend of good and bad reviews shows customers that you aren’t trying to hide anything, and the social proof provided by these reviews will definitely have an impact on the behavior of your audience. If you can, consider incentivizing reviews with rewards or discounts.
Optimize your keywords
In 2016, Recode recounts that over half of online shoppers started their search for products on Amazon, as opposed to search engines like Google. This means that it’s increasingly important to make keywords and common search terms work for you.
A good way to start is by putting yourself in the shoes of a customer and searching for products like your own. Use the keywords that naturally come to mind on your own listing by using the most important ones on your title, product descriptions, and search keywords.
Do your research
You may have spent a zillion years doing product research like Tracy did when she started out with her own Amazon business, but the truth is it’s going to take even more hours of research to keep your business ahead of the game.
One of the most crucial parts of entrepreneurship is being able to do effective research and analytics. Digital marketing specialists Ayima state that this not only entails simply collecting information, but also extracting relevant insights from the data to further understand your customers and improve your business. Look into what customers are seeking through free Amazon keyword search tools, and consider Amazon algorithms to improve your best-seller rank. Study the reviews you’re getting to see what else you can improve on to win more customers over.
Market outside of Amazon
Last but not least, expand your audience and customer base by promoting your products outside of the site. You can do this by creating content on your own website, building influencer campaigns, or getting your products featured by the press. Look into encouraging reviews on social media and online forums, and consider building a website if you don’t have one yet for your private label. These can help your products get into the screens of more potential customers, thereby increasing product and brand awareness.
Building your very own Amazon business and private label can be daunting, but it’s important to keep persevering and studying strategies for continuous improvement.
Contributing Writer For Entrepreneur Girl Design & Development Team